self-care that actually looks like self-care.
cooling patches existed. they just looked terrible.
every cooling patch on the market looked the same. beige. clinical. the kind of thing you hide in your medicine cabinet next to the expired ibuprofen. nobody designed one that felt like it belonged in your actual life.
they worked fine. they just looked like giving up. like admitting defeat and sticking a pharmacy product on your forehead while hoping nobody on the zoom call noticed.
so we made one that doesn't look like that. cloud-shaped. purple. the kind of thing that sits on your nightstand instead of hiding in a drawer. same cooling. completely different energy.
how we got here
the idea
we looked at every cooling patch on the market and saw the same thing: boring. beige rectangles in pharmacy packaging. no personality, no design, no reason to feel good about using one.
the formula
found a water-based hydrogel factory. no harsh stuff. just a clean, cooling sensation that lasts up to 8 hours. simple. effective. not trying to be medicine.
the shape
designed a cloud. because why not. five lobes, wide and flat, looks cute on your forehead. we die-cut the patch into the shape and put the WAVYY wordmark right on it.
the drop
WAVYY is here. cloud-shaped cooling patches, designed for the moments your body needs a reset.
spot the difference.
before wavyy
- beige rectangle packaging
- hidden in your medicine cabinet
- looks like a sick day
- design says "i give up"
- nobody posts this on their story
after wavyy
- purple cloud shape
- sits on your nightstand
- looks like self-care
- design says "i'm handling it"
- your roommate wants one
Your head's annoying today. Your patch doesn't have to be.
we made the cooling patch that doesn't make you feel like you need to hide it.
ready to try it?
